October has crept up again – the season of cobwebs, costumes and candy galore! Halloween is the perfect excuse for businesses to mix a little fun (or spook!) with their marketing. Whether you’re handing out treats, welcoming clients to your office with a sugar-filled enticement, or simply adding a festive touch to your brand, promotional confectionery is the sweetest way to make a lasting impression.
At Promo Gear, we help Australian businesses bring creativity (and sugar) to their campaigns with promotional lollies, custom lolly bags, branded biscuits and more. After all, who wouldn’t love a packet of tasty jelly beans to give them a much-needed sugar hit in that next meeting? And just think, it could have your logo splashed across it as a lasting impression…
Why Halloween is the Perfect Time for Promotional Confectionery
Halloween has never just been for the kids. The spooky season is full of frights and fun and has become a marketing heaven. Done right, it’s the perfect way to boost your brand. Offering a sweet treat during October shows personality and creates conversation.
Here’s why your business needs to get in on the sugar rush…
- Creates brand recall through fun and flavour: Every piece of candy is a mini billboard. When your logo appears on custom lollies or promotional jelly beans, customers associate your brand with that moment of enjoyment.
- Cost-effective and inclusive: Promotional confectionery is one of the most affordable ways to spread brand awareness. It’s ideal for corporate events, trade shows, or staff giveaways… because who can resist free candy?
- Works for every business: Whether you’re in healthcare, education, mining or finance, adding customised lollies or branded biscuits to your campaign is a simple and easy marketing move.
Popular Promotional Confectionery Ideas for October
Halloween is the perfect opportunity to sweeten your marketing mix. Here are some of the most popular promotional confectionery options from Promo Gear, all customisable with your logo and branding.
Rock Candy & More
Bright, colourful, and fun… candy never fails to grab attention. From rock candy and lollipops to promotional jelly beans, these treats can be branded with your logo or packaged in themed promotional lolly bags. They’re a great way to connect with customers, whether in the office or at an event, and are sure to get the conversation flowing.
Biscuits
Sweet and crunchy, biscuits with branded packaging and promotional cookies are a popular way to make a statement. Each type of biscuit’s packaging can be customised with your logo, making them ideal for corporate gifting, client meetings, or office events. It’s the perfect mix of fun and marketing all rolled into one easy treat that will curb hunger during a long meeting or trade show. Win, win!
Popcorn
Looking for a twist on the classic Halloween treat? Branded popcorn packs are a crowd-pleaser. They suit movie-themed events, company celebrations, or employee appreciation days, and can be customised with your logo or event branding. Light, easy to distribute, and great for both adults and kids. They can even be stashed for later, making sure your brand travels and is seen by even more eyes.
Chocolates
It’s not Halloween without chocolate. From delicious mini bars to premium, branded boxed chocolates, these sweet treats never go out of style. Put together custom gift boxes in your company colours to make your treats stand out. Pop in some individually wrapped chocolates on your conference table for that extra touch of quality that makes clients remember your brand.
Mixed Nuts
Looking for an option that is both nutritious and delicious? Opt for a small packet of mixed nuts that are sure to get rid of the munchies. Whether people are making their way around a trade show or looking for a snack mid-meeting, these are the perfect snack to enjoy and will be appreciated in the moment! Plus, with your logo splashed across the packaging, you can add that final polished look that will get noticed.
How to Use Branded Lollies and Confectionery in Your Marketing Campaigns
Lollies are made to travel, which is what makes them such a versatile option, no matter where your business is headed. Here are just a few examples:
In-store events: Hand out lollies or jelly beans to shoppers. It creates a welcoming experience that customers remember long after.
Corporate offices: Place branded biscuits, promotional mints, or popcorn packs at your reception desk. This small gesture instantly boosts your company’s image.
Trade shows: Draw visitors to your stand with a bowl of colourful candy. It’s a simple and effective conversation starter. A sweet treat can also help them remember you long after the event.
Staff treats: Reward your team with personalised branded biscuits or mini lolly bags. A little sugar goes a long way in creating a positive workplace culture.
Client gifts: Hand out custom confectionery boxes featuring your logo. It’s a thoughtful and flavour-filled way to leave a lasting impression.
Sweeten Special Occasions with Promo Gear
While Halloween might be the highlight of October, promotional confectionery works its magic all year round, from corporate events and trade shows to staff rewards and special occasions.
Whether you’re planning for next year’s Halloween campaign or want to surprise your clients with a sweet treat today, Promo Gear has you covered.
Explore our full range of custom lollies and branded confectionery on Promo Gear Online or contact our friendly team to start planning your next campaign.
Because nothing says “we appreciate you” quite like candy with your logo on it.
Tips for Ordering Promotional Lollies in Time for Halloween
It’s no secret that Halloween is creeping up, making it tricky to get organised in time… but it’s never too early to plan for next year. And remember, promotional confectionery is just as effective for Christmas, birthdays, weddings and corporate gifting throughout the year.
Here’s how to make sure your next order is perfectly timed and beautifully executed:
- Plan ahead: Personalisation takes time, especially when printing packaging or creating custom colours.
- Choose the right mix: Combine crowd-pleasers like chocolates, popcorn and custom lollies to suit your audience and occasion.
- Keep it on-brand: Match your logo colours and include a catchy message for that extra personal touch.
- Work with professionals: Partner with Promo Gear, your trusted supplier for high-quality promotional products delivered on time and to the highest standards.
Frequently Asked Questions
We supply a wide range of promotional confectionery, including branded candy, biscuits, popcorn, chocolates and fruit and nut bars. Each can be personalised with your logo.
We recommend placing your order at least four weeks in advance, especially for customised products. This ensures everything arrives on time and looks exactly how you want it.
Absolutely. Whether you’re planning for Halloween, Christmas, or a company gifting, we can design packaging to suit your event and brand message.
Definitely. Promotional lollies, biscuits, and popcorn work perfectly for corporate events, trade shows, staff recognition and special occasions all year round.